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Tesco “The King in the Castle”

Tesco opens doors to Coronation-themed pub

Experience was devised by Splendid Communications...., to which all proceeds will go. In the evening, a gastropub-style experience will be in re...

Promotional screenshot for Clarks' upcoming metaverse concert, depicting a virtual version of artist Fireboy DML

Clarks to showcase Afrobeats talent with metaverse concert experience

;, an immersive concert experience for the shoe brand launched in partnership with Empire R...

Olly Murs performing at the Sky VIP lounge

Olly Murs helps Sky launch VIP lounge experience

Sky has opened its VIP lounge experience with the help of musician Olly Murs, who surprised...

The O2's soon-to-be built retractable walkway

The O2 on hunt for brand partner for new VIP members club The Residence

as "industry-leading, exclusive experiences". The Walkway is a first-of-its-kind retractab...

Baz Luhrmann taking a selfie with Ai-Da robot

'Everyone is inherently creative': Baz Luhrmann talks AI and inspiration

and whether she experiences emotions. “As an artist robot, I'm inspired by the world...

Google's Shaped by Water exhibit

Google creates ‘full-body’ experience to show its design is ‘shaped by water’

The immersive experience takes place during Milan Design Week....Google has created a “full-body” sensory experience that invites guests to expl...

Images of smartphones carrying O2 Priority offers of discounts on experiences

O2 conjures ‘magical memories’ via discounted experiences

promoting low-cost deals on experiences, days out, restaurants and other rewards. Launchin...

A secret flavour of crisp is tried at the escape room pop-up

Kettle Chips escape room invites fans to unlock top secret flavours

secret seasonings due to launch in Waitrose. Attendees will work in teams of six, with the expe...

Woman dressed as Anna standing with sex products and neon sign that says Obsession comes at a costt

Netflix opens erotic boutique in Soho to mark release of ‘Obsession’

The experience was created by Bartle Bogle Hegarty London.... tones, who guide guests through the experience. A photo booth invites guests to give their...

Lego: activation included photo opportunity with Lego Emperor

Lego targets Star Wars enthusiasts with immersive experience

Lego has targeted Star Wars fans with an immersive experience built within Star Wars Celebr...

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