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Brand Slam: Schweppes vs Fentimans

The soft-drinks brands have been staging immersive cocktail experiences to reflect their he...

Brand Slam: Mastercard vs Klarna

Mastercard’s immersive food experiences in New York reflect the adage "the way to...

London Eye marks birthday celebrations with themed pods

Experiences include elevated pub and sky-high disco..... The landmark is transforming 20 of its pods with a range of installations and experiences...

Brand Slam: Disney vs Warner Bros

Entertainment companies' techniques to engage fans include exhibitions and live experiences... and choreography. There was also a Frozen -themed photo experience – this is Disney&...

Harvey Nichols stages immersive circus show

immersive circus experiences. "The virtual circus" will include two virtual-reality fil...

Vodafone unveils Christmas tree with digital effects to bring rewards scheme to life

in three UK cities – Bristol, London and Manchester – with the experience avai...

Tesco hosts activation with taste of Christmas past, present and future

drink inspired by different eras, while the experience will also feature swirling projecti...

Selfridges invites shoppers to experience the best of Instagram fashion and style

on Oxford Street, aims to offer shoppers the chance to experience the best of Instagram&rs...

Brand Slam: Adidas versus Nike

it devised a "street-level" immersive skateboarding experience in Shanghai, China. This wa...

Ferrero opens Kinder Bueno New York pop-up

, an interactive and multisensory experience marking the US launch of its Kinder Bueno bran...

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