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Does the live experience community really need an on-site staffing standard?

As the IPM debates an industry accreditation process, experience experts give their verdict... for successful experiences. As the surge in consumer-facing experiences contin...

Campaign's most-read experience stories of 2019

From miniature pubs to crawling through washing machines, we have compiled the 10 most popular live ...10 McDonald's serves up immersive McNuggets experience McDonald's took their nuggets ...

6 standout global live experiences

From an experience for just two people in Europe's most-visited museum to a musical in New ...

Greene King welcomes people to lick 'beer igloo'

. It was created by master carver Csaba Vass. Icebox worked alongside WPR to deliver the expe...

Chanel unveils ski lodge to entice New Yorkers

Experience in New York features ice-skating area and seasonal food.... monochrome decor and seasonal foliage with fairy lights. An augmented-reality experience...

Secret Cinema to recreate world of Dirty Dancing in summer production

Ridley commented: "Our outdoor experiences are a celebration of the summer and this iconic...

Porsche produces light show inspired by new model

. In the 50-minute experience, there will also be a behind-the-scenes look at how the Ta...

Hot in 2019: Top 10 live experiences

could deny its popularity. The experience was a practical and simple idea executed well, w...

Amazon and Refinery29 produce IRL gift guide

to experience the product's search abilities for home and fashion. Customers can receive s...

Google opens holiday pop-ups to showcase Stadia gaming platform

Google is opening pop-ups in London, Los Angeles and Paris to give people a chance to experience...

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