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Consumers are hungry for live events. Here’s how brands should respond.
A new study from Momentum Worldwide shows people’s desire for new experiences has shifted f.... But the way consumers view live experiences has drastically changed. A new study from...
Burger King uses an unlikely duo and QR codes to connect with VMA viewers
. The contributions from Lil Yachty and the King were engineered by Coffee, a digital content and
Why Twitter launched a candy shop in Union Square
shop experience developed in partnership with Twitter’s events production partner NA...
The future is live: Why every brand should invest in real-time
of festivals and concerts and offer unique fan experiences IRL. "More brand...
Adidas throws sneaker fans into the future with immersive stunt
New Yorkers were treated to speakeasy experience 'Newsstand of the Future.'... in an immersive experience to celebrate the drop of its newest sneaker range, Ozweego.&nbs...
Mastercard impresses with new NYC culinary experiences
Mastercard’s new immersive experiences in New York City not only tantalizes all five ...
Vast majority of consumers say brand experiences build trust
Consumers in the U.S. and U.K. have also been increasing their spend on new experiences.... trust in a brand is to experience it firsthand, according to a new study. Set Creative&...
Can I get an experience designed for real, live women?
"As a ladyperson working in experience design, I am acutely aware of how few experience...As a ladyperson working in experience design, I am acutely aware of how few experiences...
'Go big or go home': Time Out reinvents revenue model with food markets
food and cultural market experience rooted wholly in editorial curation. The best chefs, d...
Playing the game: 10 tips for a successful toy brand experience
Find out what Sense NY's Kateland Turner has to say about maximizing the brand experience i...FAO Schwarz reopened its doors to experiential last year with a theatrical retail experience...
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