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Warner Bros creates Justice League experience at Madame Tussauds Orlando
DC Entertainment, a subsidiary of Warner Bros, has created an interactive experience which ...
How Ted Baker is creating deeper connections through experiences
Ted Baker, the fashion retailer, is using a longer-term experience to connect with consumer...It is the first time that the brand has opted for a lengthier experience which is also shop...
Why Benefit took to the skies for extreme brow treatments
Benefit, the cosmetics brand, aimed to create a "memorable experience that is inherent to o...The experience, created by The Persuaders, took customers 65ft up to have their brows done....
L'Occitane hits US roads with beauty truck
an extension of the multi-sensory and hospitable customer experience from our boutiques. ...
Why CALM installed suicide statues on the top of ITV Tower
it. "Seeing it on a screen would be a very fleeting experience and I think it would be ...
How Cadbury is using a pop-up shop to show kindness to Brits
in this real-life experience is a way to show and give generosity back to the real people ...
Top 10 Campaign videos of 2017
Campaign's most-viewed videos of the year include our "Making of an ad" series, Cannes coverage and ...
How Refinery29 and The Outnet.com are targeting 'millennial-minded' women
to bring experiences and something a little bit different to the audience and try to reall...
Ferrero Rocher invites shoppers to explore what lies 'behind the layers'
Ferrero Rocher, the chocolate brand, has reopened its pop-up this year as a multi-sensory experi...The experience is being hosted in Westfield, Shepherd's Bush, until 17 December and allows ...
Why digital retailers are turning to physical spaces to engage with consumers
shopping experience"; Amazon's "Home of Black Friday" in Soho was its first UK pop-up; and...
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