Case Study: How Kimberly-Clark raised awareness on the lack of safe bathrooms in Latin America
The campaign invited people to visit a new apartment for sale, with everything except a bathroom.
Omnicom partners with Adobe to automate content supply chain
Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.
Dove launches billboard made out of syringes to call out toxic beauty standards
The campaign was created based on the insight that more than 50,000 Canadian teens aged 14 to 17 have had injectable cosmetic treatments in the last year.
Dentsu parts with global chief creative officer Fred Levron
Levron was one of the key players behind Dentsu’s creative consolidation.
GM’s global CMO Deborah Wahl to exit
She will transition out of the role and depart March 31.
VMLY&R turns its DE&I focus to inclusion and belonging
EXCLUSIVE: The new framework focuses more on fostering and maintaining an inclusive culture than reporting numbers and checking boxes.
R/GA undergoes structural leadership changes as CEO departs
Global CEO Sean Lyons has exited the company to join Accenture Song in a new role; Tiffany Rolfe has been named global chair of the digital agency upon his departure.
Tinder’s new global campaign celebrates how Gen Z connects
The campaign shows the diversity of relationships and connections that Tinder facilitates.
Snap’s latest global brand campaign highlights fun AR filters
Wait’ll You See This, is Snap’s third major brand campaign.
Updated: Watch all of the 2023 Super Bowl ad teasers
Riddles and mystery celebrity appearances keep consumers guessing ahead of Feb. 12.
Greenpeace calls for private jet ban in Davos campaign
The campaign, launched to coincide with the World Economic Forum, calls out the rich and powerful who create private jet emissions.
Doritos returns to Super Bowl for 23rd year with TikTok competition
The brand’s Super Bowl spot will feature one celebrity and a Doritos fan selected through a TikTok challenge.
Updated: Here are all the brands running ads at Super Bowl LVII
From snack brands to new beer sponsors, these advertisers are taking over the Big Game.
Is print dead? Creatives say not quite
Ad investment in the medium is in steady decline, but creatives and brands find value in its impact.
Advertisers are hesitant to join Twitter Blue
According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.
Spotify acquires Podsights and Chartable to boost podcast measurement capabilities
The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.
How Capcom launched a game on Reddit
The video game publisher used Reddit to launch a game — about a game.
FCB Global CEO Carter Murray departs; North America CEO Tyler Turnbull takes his role
Global chief creative officer Susan Credle also takes on the role of global chair.
A man spends life with a Pringles can on his hand in Super Bowl spot
The spot, by Grey Group, plays on the stat that 43% of people have gotten their arm stuck in a Pringles can.
Brands commit to more than just February for Black History Month
Many will celebrate Black contributions long after February.