Assembly launches diverse supply chain program
EXCLUSIVE: Partners for Progress pushes clients to invest in minority-owned and operated creative, media and research vendors.
Havas takes consumer passion network Play worldwide
Havas will roll its Sports & Entertainment divisions under Havas Play, which is expanding globally to help brands activate in gaming, sports, music and other fandom categories.
Heinz tackles soil health in Fortnite
Gut São Paulo designed the campaign aimed at highlighting the planet’s declining soil health.
Unilever study shows creators influence sustainable choices
The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.
How brands and agencies should talk about sustainability
Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.
Why Serena Williams was in two Super Bowl ads for alcohol brands
Brands have to make concessions when working with the world’s biggest stars.
Omnicom CEO John Wren on AI: ‘Embracing it as quickly as we possibly can’
Wren spoke highly of Microsoft’s artificial intelligence capabilities during Omnicom’s Q4 earnings call this week.
Spotify beats Q4 subscriber projections but prepares to further rein in spend
CEO Daniel Ek said Spotify will focus on reducing overhead costs after overinvesting in 2022, but that it will continue to build its podcasting business.
Advocacy groups decry Meta Trump reinstatement
Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and discrimination against marginalized communities.
Movers & Shakers: L'Oréal, Zillow, No Fixed Address, Huge and more
This week’s agency news, people on the move and brand buzz.
Dept unveils 300-person global team dedicated to Web3
EXCLUSIVE: Web3/Dept aims to be the go-to Web3 agency of record.
As companies hire metaverse specialists, do these roles have longevity?
As the metaverse and Web3 evolve, experts believe they can stay relevant with their strategic minds and ability to understand and explain emerging tech to clients.
Omnicom joins IPG in recommending clients pause Twitter spend
Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.
Nintendo, Apple, Valve among impersonated brands on Twitter
Mario holding up the middle finger and Valve announcing fake games. Verified Twitter users are impersonating brands, and there’s not much they can do about it.
Project Everyone pushes world leaders to achieve the UN’s Global Goals
The campaign by Accenture Song UK asks world leaders attending the UN General Assembly in New York this week to do their part in creating a sustainable world.
YouTube doubles down on Shorts with new monetization program
Creators will make just under half of all ad revenue earned from Shorts, positioning the product as a major rival to TikTok.
The Trust Project and Microsoft team up to fight fake news
A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.
Unity selects Media.Monks as its first media AOR
The gaming engine consolidates its media responsibilities as it seeks to “be more nimble” with its marketing.
McDonald’s recruits PepsiCo's Jon Banner as global chief impact officer
Banner is the former EVP of communications at PepsiCo. He is replacing Katie Beirne Fallon.
Netflix ventures into Decentraland to promote 'The Gray Man'
The streaming giant makes another move in gaming with its first step into the crypto-focused metaverse platform.