Simplification, responsibility, automation: GroupM’s approach to a changing market
EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.
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Publicis Groupe CEO Arthur Sadoun: ‘Our transformation is complete’
EXCLUSIVE: Sadoun talks through the holding company’s strong Q1 2023 results and gives insight into his strategy for the business, talent and more.
Publicis surpasses Omnicom as second-largest holding company by revenue
The French holding company said it has grown by nearly 50% since 2019 as its platform model pays off.
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Omnicom grows 5.2% organically in Q1 but caution abounds
CEO John Wren spoke about economic uncertainty related to rising interest rates and shared more about the group’s RTO plans.
McCann Worldgroup brings on first chief audience architect
Nathan Brown joins from UM to infuse audience thinking across the network.
Omnicom’s John Wren on the future of work, the business and succession plans
EXCLUSIVE: Wren spoke with Campaign US about recent changes to Omnicom’s office return policy, his outlook on the business for the second half of the year and his vision for Omnicom’s future.
GroupM launches tool to help brands invest in quality journalism
The Back to News initiative will steer clients toward investing in vetted quality news content through a partnership with global nonprofit Internews.
Susan Wojcicki to leave YouTube
The YouTube CEO steps down after nine years at the helm of the world’s largest video sharing site and nearly 25 years at Google.
Mediahub joins Mediabrands with an eye toward global expansion
EXCLUSIVE: The media agency joins the IPG-owned media holding company after spinning out of MullenLowe in 2019.
Digital agencies weigh on IPG’s 2023 growth forecast
Despite strong 7% y-o-y organic growth in 2022, Interpublic Group expects softness at agencies including R/GA and Huge to drag on 2023 performance.
Omnicom grew nearly double-digits in 2022, but 2023 outlook is cautious
The holding company is seeing tailwinds from e-commerce, healthcare and media but remains cautious in its 2023 outlook.
Ad Net Zero sets its US agenda, with education and recruitment as key priorities
The organization announced its priorities alongside the 4A’s, ANA and IAB at a breakfast event in New York City on Tuesday.
Publicis takes Working with Cancer pledge to the Super Bowl
The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.
Campaign Chemistry: Hilton CMO Mark Weinstein
Weinstein talks about his career at Hilton, working with Paris and how the brand is adapting to the future of travel.
Campaign Chemistry: Logitech global CMO Najoh Tita-Reid
Tita-Reid chats about Logitech’s marketing transformation during the pandemic and its work with the creator economy.
Campaign Chemistry: Gale president and CEO Brad Simms
Simms chats about how Gale successfully brings creative, media and dives into a new innovation practice at the agency.
The NFL kicks off global review to consolidate its $400 million media account
The review impacts all of the pro football league’s current media agencies.
Brian Wieser to leave GroupM
EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years.
Reprise brings on Dan Chapman as global chief strategy officer
Chapman will work collaboratively across Reprise and sister agencies UM and Initiative.
Movers & Shakers: Dropbox, Little Caesars, Halo Top, Budweiser and more
This week’s agency news, people on the move and brand buzz.