Topic page for World Cup at Campaign UK

Campaign UK topic page, a collection of World Cup articles and analysis

Articles: 273 Results
July 26, 2018 by Simon Gwynn

How Budweiser won the World Cup for brands on Twitter

Budweiser got more mentions that any other brand during this summer's football extravaganza by taking a meticulous approach to understanding

July 17, 2018 by Alex Brownsell

Adidas' World Cup campaign foiled by Nike, survey shows

Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament

July 17, 2018 by Staff

Monetising Southgate: the unmissable commercial opportunities for the England gaffer

Football didn't come home - in fact it ended up somewhere so very close, yet agonisingly far away. But despite

Adidas: World Cup 2018 campaign
July 11, 2018 by Nigel Currie

Adidas will be fuming over Nike scoring the World Cup money shot

There will be some nervous Adidas executives around this morning, following the defeat of their last "team" from the World

Twitter: David Baddiel tackles William Hill's #ItsComingHome emoji
July 11, 2018 by Simon Gwynn

Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?

Twitter needs to offer commercial opportunities to brands in order to thrive, but forcing England fans to take part in

July 10, 2018 by Simon Gwynn

Marks & Spencer cashes in on Southgate waistcoat fever with newspaper and outdoor ads

Marks & Spencer ran a full-page ad in today's Metro featuring England manager, Gareth "style icon" Southgate, in his trademark

July 09, 2018 by Staff

Waistcoat madness plus Ikea, Adidas and Three: even more World Cup brand action

England are hours away from their date with destiny in the World Cup semi-final - and brands are still finding

July 09, 2018 by Neil Davidson

Football's coming home? You need to go home, William Hill. You're drunk

William Hill's 'It's coming home' social media campaign for the World Cup is shameless, sneaky and hopelessly unregulated, HeyHuman's managing

July 09, 2018 by Daniel Farey-Jones

World Cup viewing figures deflate 'TV is dead' narrative, say analysts

Television is on course to attract 20 million viewers for the third time this month when ITV screens England's World

July 05, 2018 by Alex Brownsell

William Hill accused of 'hijacking' England World Cup celebrations with #ItsComingHome sponsorship

William Hill has been accused of "hijacking" England football fans' popular "It's coming home" refrain, after sponsoring the hashtag on