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Topic page for voice at Campaign UK
Campaign UK topic page, a collection of voice articles and analysis
Homebuyers can now talk to Halifax's jargon buster on Google Assistant
Halifax's long-running jargon buster campaign has now taken to voice with a Google Assistant Action for homebuyers.
Is your brand's voice, male, female, human or mineral?
The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical
Alexa on trial: an agency experiment
VCCP hired Alexa as a receptionist and gave her a personality disorder. Here's what happened.
Time to chat? Three tips to succeed at 'conversational commerce'
The rise of chatbots and voice search has completely changed the way consumers shop, writes Ed Bussey, founder and chief
You can finally ask Alexa to order you a pizza from Domino's in the UK
More than a year after the service launched in the US, UK consumers can finally ask Alexa to please order
Vodafone to ramp up customer service with upgraded chatbot, voice ID and Alexa skill
After Vodafone was fined £4.6m by Ofcom last October for failing to handle customer complaints properly, its chief executive Nick
Voice technology demands to be heard
How brands communicate with consumers may never be the same again, Lucas Peon writes.
The future of search for brands is to be heard
With voice activated searches set to rise, 'share of voice' has a new, important meaning for brands.
The five laws for branding artificial intelligence
How brands can create AIs that won't turn into Hal overnight.
Why voice search will make unprompted awareness the metric you need to worry about
We're in the embryonic stage of voice assistants, but brands need to start learning to work with them, writes MC&C's
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