LATEST NEWS & ANALYSIS ON MARKETING'S TALENT CRISIS

AGENCY
'Making London a living wage city' project led by Citizens UK and Living Wage Foundation

Ogilvy and ITV Studios initiative promotes liveable London wage for creatives

May 02, 2023
Jamie Rossouw
AGENCY
Neurodiversity in marketing: How my dyslexia helps me as a CMO

Neurodiversity in marketing: How my dyslexia helps me as a CMO

March 14, 2023
Benjamin Braun
AGENCY
IPA Agency Census: gender pay gap closes, ethnicity gap stalls

IPA Agency Census: gender pay gap closes, ethnicity gap stalls

February 28, 2023
Arvind Hickman
AGENCY
IPA census: agencies have made solid progress on gender and ethnic diversity (Getty Images)

IPA Agency Census: diversity on the march as industry workforce breaks record

February 28, 2023
Arvind Hickman
We must commit to staff development to drive business and people growth

We must commit to staff development to drive business and people growth

February 10, 2023
Rachel Aldighieri
AGENCY
DMA: upskilling boosts ROI and employee loyalty (Getty Images/RapidEye)

DMA calls on industry to fill skills gap via ‘micro-upskilling’

January 30, 2023
Ben Bold
AGENCY
No entry: VCCP report identifies multiple barriers to working in adland (Getty Images/Germano Poli/EyeEm)

Adland inaccessible to young, diverse talent, VCCP study finds

January 23, 2023
Shauna Lewis
AGENCY
IPA: agencies raising prices 'inevitable' (Getty Images/Sean Gladwell)

IPA sounds pre-emptive warning of 'inevitable' agency price hikes

June 09, 2022
Ben Bold
AGENCY
Springwest Academy students ponder a career in advertising and media at IPG Mediabrands roof terrace

Campaign podcast: What school students think about advertising and how to change perceptions

March 30, 2022
Arvind Hickman
AGENCY
Scream if you want to go faster: now is a pivotal moment for gender equality

Scream if you want to go faster: now is a pivotal moment for gender equality

March 23, 2022
Mel Exon
AGENCY
John Hegarty: the future of talent is about fluidity

John Hegarty: the future of talent is about fluidity

January 11, 2022
Fayola Douglas
AGENCY
To reach new talent, we’re going to have to use new rules

To reach new talent, we’re going to have to use new rules

January 05, 2022
Marc Nohr
AGENCY
Why a focus on ‘personal purpose’ can help fight 'The Great Resignation’

Why a focus on ‘personal purpose’ can help fight 'The Great Resignation’

December 08, 2021
Stephanie Matthews
AGENCY
Brooklyn Brothers Night School: Class of 2021

Night School is creating an opportunity for change

November 09, 2021
Fayola Douglas
AGENCY
Luke Smith

Adland’s talent crunch – a high-class problem we can turn to our advantage

November 09, 2021
Luke Smith
AGENCY
Paul Burke on adland's 'talent crunch'

Some home truths on the ad industry's 'talent crunch'

October 11, 2021
Paul Burke
AGENCY
James Shoreland

The people paradox for agencies: client satisfaction is up, staff happiness lags

September 27, 2021
James Shoreland
AGENCY
McCabe

Campaign's Faces to Watch provide answers to the talent crunch

September 22, 2021
Maisie McCabe
The Knowledge
AGENCY
How can agencies compete with the tech giants for talent?

How can agencies compete with the tech giants for talent?

May 12, 2021
Maria Iu
AGENCY
Dear adland, we're not all in this together... but we could be

Dear adland, we're not all in this together... but we could be

June 09, 2020
Ally Owen
AGENCY
Atomic to offer placement, training and accommodation to creative duo

Atomic to offer placement, training and accommodation to creative duo

March 17, 2020
Orianna Rosa Royle
MEDIA
Hear Me Adland: Chloe's story, six months on

Hear Me Adland: Chloe's story, six months on

March 13, 2020
Martha Llewellyn & Ben Londesbrough
AGENCY
Adland is missing out on talent that doesn't look like us

Adland is missing out on talent that doesn't look like us

May 17, 2019
Tracey Barber
AGENCY
Artificial intelligence: Is this the future of adland recruitment?

Artificial intelligence: Is this the future of adland recruitment?

February 21, 2019
Omar Oakes
AGENCY
Netflix: Does its 'keeper test' recruitment approach work?

Netflix: Does its 'keeper test' recruitment approach work?

February 20, 2019
Maisie McCabe
AGENCY
8 out of 10 recruiters say: 'We make bad decisions'

8 out of 10 recruiters say: 'We make bad decisions'

February 19, 2019
Emily Burt
AGENCY
Bringing up adland: The new wave of creative talent from Sweden's Berghs School

Bringing up adland: The new wave of creative talent from Sweden's Berghs School

February 13, 2019
Brittaney Kiefer
AGENCY
Watch: Take a tour of Berghs in Stockholm

Watch: Take a tour of Berghs in Stockholm

February 13, 2019
Ben Londesbrough
AGENCY
How should the industry create space for more original thinkers?

How should the industry create space for more original thinkers?

January 30, 2019
Nicola Kemp
AGENCY
Mary Portas: How 'working like a woman' will transform creative businesses

Mary Portas: How 'working like a woman' will transform creative businesses

January 22, 2019
Brittaney Kiefer
AGENCY
Welcome to 2019: The cultural trends to watch out for

Welcome to 2019: The cultural trends to watch out for

January 11, 2019
Nicola Kemp
AGENCY
Stars of 2018: Madeleine Morris on hitting the reset button

Stars of 2018: Madeleine Morris on hitting the reset button

December 14, 2018
Nicola Kemp
AGENCY
Photo credit: https://edubirdie.com

Hybrid creatives are the future

December 07, 2018
Nicolas Roope
AGENCY
The realities of a four-day week (from an agency that has done it)

The realities of a four-day week (from an agency that has done it)

October 29, 2018
Jonny Tooze
AGENCY
Entering Year 2 of the Uncommon Era

Entering Year 2 of the Uncommon Era

October 22, 2018
Simon Gwynn
AGENCY
Livity co-founder launches purpose-led pyjama brand

Livity co-founder launches purpose-led pyjama brand

October 10, 2018
Nicola Kemp
AGENCY
Meet 10 creative talents from Cream and find out how they would fix advertising

Meet 10 creative talents from Cream and find out how they would fix advertising

September 25, 2018
Brittaney Kiefer
AGENCY
The worst and best of James Corden in advertising

The worst and best of James Corden in advertising

August 17, 2018
Staff
AGENCY
A letter to James Corden: it's time to get off the gravy train

A letter to James Corden: it's time to get off the gravy train

August 17, 2018
Ben Middleton
AGENCY
The creative benefits of working with your sibling - except if you're a Gallagher

The creative benefits of working with your sibling - except if you're a Gallagher

August 14, 2018
Jade Trott
AGENCY
Actress Maisie Williams' new social media app could help agencies find creative talent

Actress Maisie Williams' new social media app could help agencies find creative talent

August 01, 2018
Brittaney Kiefer
AGENCY
Oldies but goodies: why advertising isn't just a young person's game

Oldies but goodies: why advertising isn't just a young person's game

July 20, 2018
Martin Jeyes
AGENCY
How Timeto lifted the lid on UK advertising's untold story of sexual harassment

How Timeto lifted the lid on UK advertising's untold story of sexual harassment

June 29, 2018
Karen Fraser
AGENCY
How a new generation of fearless talent is redefining the creative industries

How a new generation of fearless talent is redefining the creative industries

June 20, 2018
Nicola Kemp
AGENCY
Ogilvy pledges to hire 20 senior female creatives globally by end of 2020

Ogilvy pledges to hire 20 senior female creatives globally by end of 2020

June 19, 2018
Claire Beale
AGENCY
5 hurdles facing creative women, and how to overcome them

5 hurdles facing creative women, and how to overcome them

June 18, 2018
Fabiana Xavier
AGENCY
Why new-business leaders need to fight harder to be heard

Why new-business leaders need to fight harder to be heard

May 31, 2018
Jemima Monies
AGENCY
Adland must call out 'dinosaur managers' in order to embrace flexible working

Adland must call out 'dinosaur managers' in order to embrace flexible working

May 22, 2018
Nicola Kemp
BRANDS
Mastercard CMO: great rapport with top management is the ultimate skill for marketers at any level

Mastercard CMO: great rapport with top management is the ultimate skill for marketers at any level

Power 100
May 21, 2018
Raja Rajamannar
MEDIA
Publishers must 'grow their own' amid fierce competition for digital talent

Publishers must 'grow their own' amid fierce competition for digital talent

May 11, 2018
Emily Tan
AGENCY
High churn and low productivity: why the creative recruitment model is broken

High churn and low productivity: why the creative recruitment model is broken

May 11, 2018
Ross Taylor
AGENCY
A day in the life of a Fearless Girl

A day in the life of a Fearless Girl

May 10, 2018
Jade Delaney
AGENCY
We need to restock, and not just refresh, the agency talent pool

We need to restock, and not just refresh, the agency talent pool

April 27, 2018
Becci Dive
AGENCY
Sorry, but you're really not that special

Sorry, but you're really not that special

April 09, 2018
Craig Mawdsley
AGENCY
Brexit: how the advertising industry can safeguard talent

Brexit: how the advertising industry can safeguard talent

April 03, 2018
Fredrik Borestrom
AGENCY
The truth about trying to return to work after maternity leave

The truth about trying to return to work after maternity leave

March 29, 2018
Nathalie Turton
AGENCY
Marketing's flexible future: why working in new ways is vital

Marketing's flexible future: why working in new ways is vital

March 26, 2018
Alex Hirst & Lizzie Penny
AGENCY
Caroline Pay and Vicky Maguire

'Don't be afraid to fuck up', Grey London chief creatives implore adland

March 21, 2018
Jeremy Lee
AGENCY
Solve advertising's talent crisis by thinking like a strategist

Solve advertising's talent crisis by thinking like a strategist

March 09, 2018
Shu Han Lee
AGENCY
Back to (work) realities

Back to (work) realities

International Women’s Day
March 08, 2018
Katie Mackay-Sinclair
AGENCY
Female leadership and BAME staff numbers show small increase in IPA census

Female leadership and BAME staff numbers show small increase in IPA census

February 15, 2018
Simon Gwynn
AGENCY
Why leaving adland is the easy option

Why leaving adland is the easy option

February 09, 2018
Freya Bronwin
AGENCY
Eight simple actions you can take to detox your agency

Eight simple actions you can take to detox your agency

January 24, 2018
Anna Hickey
AGENCY
Digital skills shortage drives strong marketing and media M&A levels

Digital skills shortage drives strong marketing and media M&A levels

January 22, 2018
Alex Brownsell
BRANDS
Made.com commercial director: finding room for our people to develop is among my biggest challenges

Made.com commercial director: finding room for our people to develop is among my biggest challenges

January 22, 2018
Annabel Kilner
AGENCY
Who actually remembers ads for their data implementation strategy?

Who actually remembers ads for their data implementation strategy?

January 19, 2018
Anthony Abouzeid
AGENCY
Junior marketing roles experiencing real terms wage falls, says recruiter

Junior marketing roles experiencing real terms wage falls, says recruiter

January 04, 2018
Nicola Kemp
BRANDS
L'Oréal marketing chief: 'We want to be at the forefront of innovation'

L'Oréal marketing chief: 'We want to be at the forefront of innovation'

December 07, 2017
Nicola Kemp
AGENCY
Mattessons Fridge Raiders joins forces with Call of Duty for code-breaking mobile game

Mattessons Fridge Raiders joins forces with Call of Duty for code-breaking mobile game

December 05, 2017
Simon Gwynn
AGENCY
L'Oreal's new marketing boss: agencies are failing to upskill their people

L'Oreal's new marketing boss: agencies are failing to upskill their people

November 29, 2017
Simon Gwynn
AGENCY
We urgently need to take a new approach to wellbeing

We urgently need to take a new approach to wellbeing

November 22, 2017
Diana Tickell
AGENCY
Why Gen Z expects emotionally intelligent workplaces

Why Gen Z expects emotionally intelligent workplaces

November 06, 2017
Tracey Follows
AGENCY
Why customer experience starts with your people

Why customer experience starts with your people

October 20, 2017
Jason Ryan
AGENCY
The greatest may never create: what we need to do to discover the best hidden talent

The greatest may never create: what we need to do to discover the best hidden talent

October 17, 2017
Steve Vranakis
AGENCY
Think different: How ThisAbility's Khan is promoting creative disabled talent

Think different: How ThisAbility's Khan is promoting creative disabled talent

October 17, 2017
Nicola Kemp
AGENCY
Rip it up and start again

Rip it up and start again

October 13, 2017
Nicola Kemp
AGENCY
Why your employees hate you

Why your employees hate you

October 12, 2017
Nicola Kemp
AGENCY
How the ad industry needs to change its working practices

How the ad industry needs to change its working practices

October 12, 2017
Nicola Kemp
AGENCY
Neurodiversity is 'the diversity conversation that hasn't happened yet', says Direct Line marketer Evans

Neurodiversity is 'the diversity conversation that hasn't happened yet', says Direct Line marketer Evans

September 15, 2017
Omar Oakes
AGENCY
Sneak peek: Snowball and Al-Qassab talk accidental careers, visiting Zambia and the talent crisis in new Campaign feature

Sneak peek: Snowball and Al-Qassab talk accidental careers, visiting Zambia and the talent crisis in new Campaign feature

September 07, 2017
Staff
AGENCY
Agencies need to fish for talent outside advertising, new Dentsu Aegis HR chief says

Agencies need to fish for talent outside advertising, new Dentsu Aegis HR chief says

August 23, 2017
Gideon Spanier
AGENCY
Patricia McDonald

Management lessons from maternity leave

August 07, 2017
Patricia McDonald
AGENCY
Publicis Groupe's Arthur Sadoun: the chief executive is focused on transformation

Publicis' Sadoun comes out fighting after Cannes pullout attacks

July 05, 2017
Gemma Charles
AGENCY
AMV BBDO launches half-time creative roles to woo female talent

AMV BBDO launches half-time creative roles to woo female talent

June 13, 2017
Omar Oakes
AGENCY
Forget Cannes. We're off to Canvey, mate

Forget Cannes. We're off to Canvey, mate

June 12, 2017
Dave Henderson
AGENCY
How can agencies create the right creative mix?

How can agencies create the right creative mix?

June 12, 2017
Chaka Sobhani
AGENCY
Why we lose our female talent before they even start

Why we lose our female talent before they even start

June 09, 2017
Ali Hanan
AGENCY
Robin Gadsby: the chief executive of Forever Beta

How can agencies rediscover their swagger?

June 06, 2017
Robin Gadsby
AGENCY
It's time for advertising to face the music in the talent war

It's time for advertising to face the music in the talent war

May 11, 2017
Claire Beale
AGENCY
Launch creative enterprise zones to boost UK growth, govt urged

Launch creative enterprise zones to boost UK growth, govt urged

April 15, 2017
Omar Oakes
AGENCY
Agencies need to harness the power of part-timers

Agencies need to harness the power of part-timers

March 14, 2017
Christina Lemieux
AGENCY
How to protect our employees in the Brexit era

How to protect our employees in the Brexit era

March 13, 2017
Diana Tickell
AGENCY
'This is bullshit': an open letter to adland from a working mum

'This is bullshit': an open letter to adland from a working mum

March 09, 2017
AGENCY
In search of sanity: a candid tale of battling mental health in adland

In search of sanity: a candid tale of battling mental health in adland

March 09, 2017
Graeme Douglas
AGENCY
Maurice Lévy: entrepreneurs can overcome the schism of Brexit

Maurice Lévy: entrepreneurs can overcome the schism of Brexit

March 07, 2017
Simon Gwynn
AGENCY
The apprenticeship tax should inspire us to attract diverse talent

The apprenticeship tax should inspire us to attract diverse talent

February 21, 2017
Rick Hirst
AGENCY
Watch: how ad agencies are recruiting differently

Watch: how ad agencies are recruiting differently

Video
January 20, 2017
Georgina Brazier and Helen Hoddinott
AGENCY
IPA offers free ad space on Hyde Park underpass screens in centenary competition

IPA offers free ad space on Hyde Park underpass screens in centenary competition

January 13, 2017
Simon Gwynn
BRANDS
Minister denies lack of govt support for tech start-ups

Minister denies lack of govt support for tech start-ups

January 06, 2017
Omar Oakes
AGENCY
A year of stress: 2016 has seen a rise in phone calls to Nabs

Adland more stressed than ever in 2016, says Nabs

December 19, 2016
Shona Ghosh
AGENCY
Senior creatives urged to give new talent a book crit for Christmas

Senior creatives urged to give new talent a book crit for Christmas

December 12, 2016
Simon Gwynn
AGENCY
Dentsu to abandon its 1951 'devil' rules

Dentsu to abandon its 1951 'devil' rules

December 12, 2016
David Blecken
AGENCY
Saatchi & Saatchi increases salary for entry-level positions

Saatchi & Saatchi increases salary for entry-level positions

December 01, 2016
Gurjit Degun
AGENCY
McCann casts net wide in new recruitment scheme

McCann casts net wide in new recruitment scheme

November 24, 2016
Sonoo Singh
AGENCY
Nabs ad shines light on pressure facing working parents

Nabs ad shines light on pressure facing working parents

November 24, 2016
Nicola Kemp
AGENCY
Futureproofing UK's creative talent: why we must encourage the dreamers

Futureproofing UK's creative talent: why we must encourage the dreamers

November 22, 2016
Charlie Crompton
AGENCY
The 'problem' with hiring digital natives and three ways to solve it

The 'problem' with hiring digital natives and three ways to solve it

November 08, 2016
Simon Hankin
AGENCY
Use Brexit to tackle creative industry problems, government urged

Use Brexit to tackle creative industry problems, government urged

October 27, 2016
Omar Oakes
AGENCY
Rising Star Award winner Anthony Morrison Bowen (centre)

Big Bang contest lines up paid internships for up to 50 young creatives

October 19, 2016
Daniel Farey-Jones
AGENCY
Jeremy Lee: Adland is making good progress in shaking up recruitment

Jeremy Lee: Adland is making good progress in shaking up recruitment

October 19, 2016
Jeremy Lee
AGENCY
Why Amber Rudd's 'name and shame' stance on foreign workers will hit commercial creativity

Why Amber Rudd's 'name and shame' stance on foreign workers will hit commercial creativity

October 06, 2016
Chris Hirst

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CASE STUDIES

AGENCY
Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020
Jennifer Small
The Information
AGENCY
Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020
Ben Bold
The Information
Carlsberg embraces the trolls and admits it was 'probably' not the best

Carlsberg embraces the trolls and admits it was 'probably' not the best

November 29, 2019
Matthew Chapman
The Information
Viva la Vulva was built around one central insight: most women are embarrassed of their vulva

In praise of the vulva: Bodyform and AMV used creativity to subvert shame

November 01, 2019
Sara Spary
The Information
Baseball's successful pitch to UK sports fans

Baseball's successful pitch to UK sports fans

October 04, 2019
Kim Benjamin
The Information
Yorkshire Tea got some proper celebrity glitz to take on rivals

Yorkshire Tea got some proper celebrity glitz to take on rivals

September 06, 2019
Ben Bold
The Information
BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
The Information
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell
BRANDS
How Dorset Cereals' campsite takeovers took breakfast to another level

How Dorset Cereals' campsite takeovers took breakfast to another level

October 19, 2018
Kim Benjamin
BRANDS
How Hotpoint turned to Jamie Oliver for food waste mission

How Hotpoint turned to Jamie Oliver for food waste mission

October 10, 2018
Yasmin Arrigo