Topic page for SXSW at Campaign UK

Campaign UK topic page, a collection of SXSW articles and analysis

Articles: 142 Results

The best quotes from SXSW that sum up 2018 so far

Be inspired.

SXSW: It's time to move diversity from data to action

It was exciting for me to see the industry start to take diversity initiatives beyond data, into action.

Will female creatives also have to battle AIs for jobs?

With women only comprising 12% of all creatives, will AI be the next annoyingly hot creative team in town we

Brands, don't freak out about Giphy's prototype GIF camera

During his talk at SXSW 2018, Giphy chief executive Alex Chung announced the prototype of a hardware camera and frame.

SXSW: What it will take to turn London into the world's smartest city

Transforming London will take the enthusiastic cooperation of all parties, but it must be done if it is to continue

Audio AR: The beginning of the end for smartphones?

While we may be a long way off from donning the Google Glass, perhaps a pair of smart informative sunglasses

Humble and human: how this year's SXSW points to a brighter brand future

From fear to ethics, SXSW is growing up and that gives us reasons to be hopeful.

SXSW: It's all about the empathy. Do you feel me?

In the heat of all the tech and the focus on data, the very human quality of "empathy" comes to

'Godmother of virtual reality' on the new world of immersive journalism

Storytelling is being reshaped by technology, but it won't reach the mass market until it's less expensive, said Nonny de

How brands can avoid 'screwing up' when taking a political stand

Be like Patagonia (and Chik-fil-A), not like Pepsi.