Pick of the Week: Marmite’s wry mock-documentary is a 'lover' not a 'hater'
Parents pass on genes determining their unborn child's preference for the spread, according to the tongue-in-cheek ad.
Agency culture benefits when leaders sweat the small stuff
Seemingly minor actions, such as being courteous, can set the tone for an inclusive working environment, but sharing personal anecdotes may need more consideration
School Reports 2023: More accounts don't always mean higher billings for top creative shops
Analysis of historical data shows a focus on securing a larger number of accounts is not necessarily required to reach a higher level of billings.
School Reports 2023: The pandemic bounceback at the top 10 media agencies
Around half of the group have more staff or higher billings than before the pandemic, but for others there is still a way to go.
Camilla Kemp: 40 Over 40 awards will ‘shine a light’ on less visible talent
The former M&C Saatchi London chief executive says the ad industry is too skewed towards younger staff.
‘Stronger than expected’ end to 2022 for global agency groups
Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.
There are still problems, but the gear shift in agency diversity offers some hope
High employee turnover and an increase in staffing numbers at agencies has coincided with a closing of the gender pay gap and more non-white employees
Starling Bank offers free football kit in cost-of-living campaign
The bank will give away £200,000-worth of football kit and equipment to help clubs and players with costs.
How to fix adland staffing pressures? Pay has to be the focus
A major Advertising Association report on the industry's struggle to keep hold of talent points to a clear problem – salary levels.
Campaign’s most-read Knowledge articles of 2022
From revealing agency salaries and staff churn, to analysing tactical ads and celebrating talent over the age of 40, this year's best-read articles for subscribers to The Knowledge have covered a range of topics.
Can soft living be the antidote ads offer to hard times?
Ads that reframe luxury moments, rather than those that depict people’s struggles, would remind consumers they deserve moments of relief as the cost-of-living crisis continues next year
The sustainability ‘python’s squeeze’ demands different advertising – but there is fear
Brands and agency partners have to face potential greenwashing accusations and other concerns if the biggest environmental shift – of changing consumer behaviour – is to really take off
Holding companies upgrade full-year forecasts while Dentsu revenue declines in Q3
Groups upgrading their projections now expect to end 2022 with between 6.5% and 8.5% organic growth.
EBay turns Comic Con-goers into avatars for collectible trading cards
The AR experience provided comic fans with a unique card, including a digital version.
Final few days left to enter Campaign’s Best Places to Work 2023
The deadline for this year's scheme is 4 November.
Save the grand gestures – agency clients care less since the pandemic
The optics of agency-client meetings have always mattered, but a swish office isn’t what it used to be.
Campaign CMO Outlook: The metaverse – fad or here to stay?
Campaign unveils the views of CMOs from across the globe on how and why brands are exploring this new frontier.
Co-op marketing chief Ali Jones leaves supermarket
Customer director steps down after five years in the role.
Half of chief marketers say unproven ROI is biggest obstacle to metaverse
The Campaign survey showed senior marketers are split when it comes to investing in the space.
As inflation bites will we see more brands turning to in-housing?
Campaign’s question of the week explores the benefits and drawbacks for advertisers considering setting up an internal agency in a recession.