Topic page for Mobile Phones at Campaign UK
Campaign UK topic page, a collection of Mobile Phones articles and analysis
Thinking small: Why mobile shouldn't constrain creativity
There's significant correlation between ROI and good mobile creative, as long as brands rethink their approach to mobile advertising, writes
Vodafone launches contest for CRM brief
Vodafone, the mobile phone network, is on the hunt for an agency to handle customer relationship marketing.
Cannes hosts marriage of old and new media
Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show.
Mobile brand kicks off creative review
Kazam, the mobile phone manufacturer, is on the hunt for a creative agency to promote the brand in "key markets"
Why vertical video is having the last laugh
You know how you're constantly looking at your phone, whether chatting online, using it to watch videos or window-shop? So
Breakfast Briefing: Apple Music 'confusing' and 'complicated', Ocado mulls Waitrose deal
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today
Microsoft to shift display and mobile ad sales to AOL
Microsoft is to hand over all management and responsibility of its global ad sales to AOL.
The rise of the machines and the future of humanity
The average marketer may have embarked for Cannes with ambitions to better master their creative strategy, but James A Whittaker,
Verizon buyout of AOL could be completed this week, media teams ready to scale
Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head
Gorman and MacCallum to lead judges of Media Week Awards 2015
Rosemary Gorman, group ad director at Mail Newspapers, and Ali MacCallum, chief executive of Omnicom's M2M, will take the lead
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