School Reports 2023: The state of independents – driven by creative and trying to make a difference
This year's School Reports suggest a bright future for enterprising, energetic indies.
True faith and the intensity of ownership: lauding a new generation of Luddites
Why it's a good thing that a new generation of Luddites is switching off its iPhones.
Does WFH chip away at people’s creativity?
Campaign’s latest question of the week prompts more lively debate.
Trend cycles: how brands can catch a ride
Cultural shifts, once given the time and space to grow organically, now coagulate and dissipate at speed, due in no small part to the ubiquity of the internet. So how can brands keep up with and tap into these rapidly moving trend cycles?
The year ahead: hard times could stimulate innovation
With more uncertainty looming, the ad industry must develop an unerring focus on the customer without forgetting the value of playfulness.
Campaign's most-read features of 2022
The year's deep dives covered everything from fleeting Gen Z attention spans to accelerating Formula One racing teams.
Campaign's most-read opinion columns of 2022
From sexism and depression to quiet quitting and trainspotters, there was plenty this year for our columnists to give their opinions on.
As job cuts bite, what more can the industry do to help itself?
Adland is bracing itself for more possible bad news over the coming weeks and months, particularly when it comes to redundancies.
Nabs withdraws cost-of-living grant days after launch due to 'unprecedented demand'
Eligible applicants could claim a one-off payment of £1,000.
Campaign's Winter 2022/23 issue is out now
Campaign rounds off one year and sets its sights on another with a bumper annual issue, complete with those much-anticipated lists and an extensive review of the past 12 months.
Is adland on the cusp of a shift away from purpose?
As the debate rages on over the purpose of the ad industry, is a return to more creative, commercially minded work imminent?
Is pay now the only factor in attracting junior talent?
Campaign’s question of the week prompted some lively debate.
How new entry points to adland are re-energising the industry
The route into advertising has been shaken up. In-house agency schemes and outfits such as the Brixton Finishing School are replacing traditional art schools and ad courses, as adland seeks to attract aspiring creatives from more diverse backgrounds.
Why London's Olympic branding changed the game
Widely scorned at the time, the legacy of the 2012 Olympics brand identity continues to flourish, as seen in the designs for both the forthcoming Paris and Los Angeles events.
What did Boris Johnson do for the advertising industry?
Campaign’s question of the week provokes some good and spicy reactions.
Chris Smith and the birth of the DCMS: Sometimes dealing with the Treasury was like stirring treacle
As the Department for Digital, Culture, Media and Sport reaches its 25th anniversary, its first secretary of state, and still one of the most successful, remembers a time of Task Forces, a schmoozing PM and heated arguments over aesthetic values.
Rob Chalmers takes up chief experience officer role at Dentsu Creative
The new position involves growing 'society-changing, future-facing business'.
2022 Media Week Awards chairs on media planning
This year's chairs of the Media Week Awards judges celebrate a golden age for media planning.
Generation X continues to hit the spot, but why is the industry still missing out?
The over-50s are being ignored, both internally and externally. At the industry's peril.
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BBH: 'We want you to come here and have the best time of your life'
As the agency celebrates its fortieth year and following a change of guard at the top, Bartle Bogle Hegarty's current leadership team talks shop.