Creative agencies must evolve to stay significant
It is School Reports time again, and while Campaign's verdicts might not please everyone, challenging agencies as well as praising them is key to progress in the industry
School Reports 2023: Publicis and WPP top holding companies tables
While holding companies ranked by media agency billings demonstrated little movement compared with last year, there was more movement in the ad holding companies table further down the rankings.
School Reports 2023 analysis: Top 50 media agencies table
A majority of media agencies increased their billings in 2022, though fewer than in 2021.
Campaign's analysis of the top 100 creative agencies table
This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board
School Reports: Adam & Eve/DDB overtaken as biggest creative shop by billings
New top agency increased its billings by a third last year.
School Reports: Essence biggest faller among top 10 media shops in Nielsen table
WPP outfit merged with the UK's biggest media agency Mediacom earlier this year.
Let's hope the pitch frenzy leads to some energised client-agency relationships
Meaningful relationships are the key to great work.
Paddy Power appoints new ad agency
Irish bookmaker worked with Droga5 London last year.
Why we're bringing back Turkey of the Week
As the industry moves on from the pandemic it's time to raise creative standards.
Adam & Eve/DDB set to connect with BT Business account
Omnicom agency beat Droga5 London and Mother London to the business.
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New Commercial Arts appoints first MD
Hannah White joined independent shop from Lucky Generals in 2021.
Jeremy Bullmore dies aged 93
WPP put together an archive to celebrate the former JWT chairman's career last year.
Cracking Christmas crop shows adland can still rock it
The quality of the seasonal ads allows UK adland to finish 2022 on a high, which should stand it in good stead for the year ahead.
Twitter UK MD Dara Nasr departs
Former sales chief has been managing director since November 2015.
Felix Richter and Shelley Smoler predict adland on cusp of a 'big shift' away from purpose
The Campaign Big Awards chairs reflected on the "saturation" of purpose-led-work in their address at the Big Awards ceremony.
Raquel Chicourel exits Grey London
Strategist is leaving the WPP shop after three years.
Ana and Hermeti Balarin to move to Wieden & Kennedy London
Married duo previously worked at Mother London as executive creative directors and partners.
Would an agency by any other name taste as sweet?
Agency names are a serious business – however silly they sound.
National Lottery operator Allwyn pitch down to two
Adam & Eve/DDB works with Camelot, which lost the contract to operate the National Lottery earlier this year.
We should all get high on our own supply
If we – as marketers, agency executives and media professionals – value what we sell we should use it to promote ourselves.