Topic page for Keith Weed at Campaign UK

Campaign UK topic page, a collection of Keith Weed articles and analysis

Articles: 36 Results
Unilever's new Lynx ad
January 29, 2016 by Matthew Chapman

Unilever puts a quarter of its overall ad budget into digital marketing

Unilever's spend on digital is nudging a quarter of its overall marketing budget, according to chief marketing and communications officer

Left to right: Jeremy Basset, Keith Weed, Luis di Como
July 06, 2015 by Rachel Barnes

School of Unilever: learn how they approach creativity, start-ups and omni-connectivity

We interviewed Unilever's Luis di Como, Keith Weed and Jeremy Basset to find out the big issues leading the agenda

Unilever is sponsoring Vice's upcoming millennial women's channel, Broadly
July 06, 2015 by Rachel Barnes

Find your cultural white space: six lessons in content marketing from global CMOs

As Unilever kicks off an ambitious content partnership with Vice's new millennial women's channel, what are the lessons marketers can

Keith Weed: Unilever's chief marketing officer on stage at Cannes
June 25, 2015 by James Swift

Brands can do well by doing good, claims Unilever chief

Sustainable living brands accounted for half of Unilever's growth last year and grew twice as fast as other products, according

Dove: the brand that redefined real beauty in the advertising lexicon
June 17, 2015 by Ben Bold

When Dove got 'real': a potted history of a brand turnaround

Dove was once your run-of-the-mill personal care advertiser, but more than a decade ago it struck a chord, and marketing

Keith Weed: Unilever CMO calls on marketers to act on global issues
February 09, 2015 by Keith Weed

Unilever CMO Keith Weed: we must build a healthy society

More than 2,500 representatives from governments, NGOs and the private sector convened in Davos for the World Economic Forum last

Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads
January 29, 2015 by Ben Bold

Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Unilever CMO Keith Weed said that digital ads are failing to reach up to half of their target and has

Unilever: CMO Keith Weed on an 'omni-connected' future
January 20, 2015 by Keith Weed

Unilever CMO Keith Weed's five tech trends for 2015

For technology fans like myself, the annual Consumer Electronics Show (CES) is a special way to start the year, writes

Roisin Donnelly (top left) and Jennelle Tilling (bottom middle) were the most popular results in our quiz
August 11, 2014 by Rachel Barnes

The quiz results are in: you are Roisin Donnelly #WhichMarketerAreYou?

An amazing 5,000 of you took part in our quiz last week to determine which leading marketer you most closely

August 04, 2014 by The Quizmaster

Quiz: which marketer are you?

Have you always thought you were a Roisin Donnelly in the making? Or perhaps that you have the creative drive