The Blue Planet effect: Who can you really trust?
Jodie Stranger, chief executive UK group and president global clients EMEA at Starcom, on why the BBC's recent nature documentary series has piled the pressure on brands.
Death of the demographic
Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group.