Jennifer Small

Consulting editor
A cartoon of a person on a stage saying 'We're really excited to announce a brand new initiative for D&I this year...' next to a screen saying 'Diversity'

School Reports 2023: Which agencies rank highest for diversity?

While the School Reports show the situation continues to improve on the gender pay-gap front, as well as on diverse representation, progress remains slow, which could end up costing agencies dear.

Image of Amina Folarin

Oliver CEO Amina Folarin: Yes I'm impatient, but it helps me get stuff done

The agency's new 'fearless and exceptionally bright' UK group chief executive has hit the ground running in her pink velvet Jordan Dunks.

TV box with hand coming out of it holding start-up logos

Media for equity: how the model is fuelling scale-ups

Media owners and start-ups are trading airtime for equity instead of cash, but just how well is the model working?

A rocket firing into the sky

The delicious risk of new-economy brands

Start-up brands present an exhilarating ride to the top of the rollercoaster for agencies, but with that comes the added danger of a perilous fall.

Clockwise from top left: Santos, Walawalkar, Read, Evans, Robertson, Mahon

How can adland retain mid-life women and normalise menopause?

A failure by adland to tackle menopause affects workplace representation and the industry's output.

Image from menopause ad campaign

Brands and the $600bn menopause market: cashing in or serving ignored consumers?

As brands wake up to the spending power of midlife women, capturing their attention is fast becoming the next frontier for advertising. But when does menopause marketing turn into ‘menowashing’ and ‘menosploitation’?

A poster promoting menopause initiative GenM

Boots and Royal Mail join 60 brands in GenM’s 'The future is yours' menopause campaign

Ads will appear across 18 UK sites including London, Liverpool, Manchester, Nottingham, Hull, Leeds, Bradford and Huddersfield.

Image taken from EA Sports/Engine campaign 'Long live the Prince'

'A breath of fresh air': judging the Campaign Big Awards early in your career

How the rising star creative panel laughed, loved, and learnt through the judging process – and lived to tell the tale.

Image of Lydia Amoah

Are brands ignoring 16% of the UK population – and a £4.5bn spend?

Nearly 70 million people live in the UK, and 16% of them are from multi-ethnic backgrounds. A new, updated version of The Black Pound Report reveals the 'untapped economic power' within the £4.5bn annual disposable income of the multi-ethnic consumer.

Image taken from a recent Haribo TV advert showing two policemen in a car sharing a bag of the sweets

All good creative ideas must come to an end, but when?

At what point should a creative approach be ditched, and how do brands and agencies recognise it?

An ad for DFS on a bus shelter.

Pablo reveals first DFS creative to help nation find their 'thing'

DFS one of UK's biggest advertisers, spending upwards of £64m annually.

Government regulations on HFSS products are intended to protect a young audience (Getty Images)

Are the new HFSS rulings an opportunity for the industry to self-regulate?

Industry insiders discuss the pros and cons of adapting the Portman Group model.

Government regulations will restrict advertising HFSS products to a young audience (Getty Images)

HFSS ad rules spark 'scapegoat' concerns among brands

The government’s forthcoming regulations on advertising HFSS products are a perfect opportunity for some creative thinking within the tightest of parameters. Can alcohol marketers provide a useful pointer or two?

AdGreen carbon calculator

AdGreen’s carbon calculator goes live with 130 users signed up

Allows teams to enter information and predict carbon impact.

Most staff continue to work from home, but are increasingly returning to the office at least once a week. Getty Images

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

Hybrid models are being widely established across the industry, but a Campaign survey suggests that the office will retain its traditional position as main incubator for creative ideas and planning.

Start-up health check: how are new agencies that launched during Covid faring?

Agencies including Motel, ScienceMagic, Platform, and Other reflect on opening their virtual doors during the pandemic.

Welcome to the House of Dentsu (now it’s had a makeover)

With the transformation of Dentsu UK now 95% complete, how will the group leverage its new-found integration to better service clients?

How brands can find strength through consumer unity amid disunity

A K-shaped post-pandemic recovery is likely to accentuate societal disparities but should brands be looking to build on what unites us?

The great return to the office experiment part II: Dentsu, MediaCom and more

Look towards September for realistic return-to-the-office plans, agency leaders say.

Joyful Halifax ad anticipates end of lockdown with second phase of 'It's a people thing'

Absence of masks and social distancing is a deliberate move in work by NCA.