Content Marketing Executive (Bournemouth)

This a great opportunity for a Content Marketing Executive to join our client working within the Health and Wellness Sector.

Location: Bournemouth

Onsite: 4 days / 1 day remote


We are looking for a creative and driven Content Marketing Executive who will be responsible for the development and execution of content marketing strategies that drive brand awareness, engagement, and lead generation. You will work closely with cross-functional teams to create high-quality, targeted content that resonates with our target audience across various channels. You will also be responsible for analysing and reporting on the effectiveness of our content marketing efforts and making recommendations for improvement.

Reports to Group Communications Director

* Key Areas of Responsibility
* Develop and execute a comprehensive content marketing strategy that aligns with business goals and objectives.
* Create high-quality, targeted content including white papers, blog posts, newsletters, social media content, email campaigns, case studies, and more.
* Collaborate with cross-functional teams to develop content that aligns with the groups value proposition and supports sales and marketing efforts.
* Leverage copywriting skills to craft compelling and persuasive copy that drives conversions and generates leads.
* Assist with managing the content calendar and ensure timely delivery of content across all channels.
* Build and execute effective email marketing campaigns using Pardot.
* Analyse and report on the effectiveness of content marketing efforts using tools such as Google Analytics and Pardot.
* Make recommendations for improvement based on data analysis and industry best practices.
* Ensure all content is SEO optimized and supports our organic search rankings.

Professional Competencies

* Proven track record of working in a similar role or as a copywriter with portfolio of work available.
* Experience working with senior internal stakeholders.


Qualifications
* Degree level education in marketing, communications, or a related field.


Required Skills
* 2+ years of experience in content marketing, with a focus on lead generation and copywriting.
* Excellent writing and editing skills, with a proven track record of writing persuasive and compelling copy.
* Proficiency in Pardot or another equivalent content marketing platform including creating and executing email campaigns, building lists, and reporting on campaign performance.
* Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
* Proficiency in Google Analytics and other content marketing tools.
* Knowledge of SEO best practices and content optimisation techniques.
* Excellent communication and collaboration skills.
* Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.