Topic page for Guinness at Campaign UK

Campaign UK topic page, a collection of Guinness articles and analysis

Articles: 129 Results
May 16, 2017 by Hannah Ellison

Guinness to open Export House at Dublin Airport

Diageo and Aer Rianta International (ARI) have worked with experiential agency Hot Pickle to launch the first ever Guinness Export

Guinness Africa Special: the new beer will launch in Nigeria, Guinness' biggest market
April 01, 2016 by Simon Gwynn

Guinness aims for African success with new beer created especially for the continent

Guinness is aiming to continue its booming popularity in Africa by launching its first new product from within the continent

Landmarks across the globe turn emerald as part of Tourism Ireland’s Global Greening Initiative in 2015
March 17, 2016 by Grace Caffyn

Five St Patrick's Day celebrations that struck gold

Today (17 March), we venture to the end of the rainbow to find the St Patrick's Day parties that took

Guinness: Rudimental talk about the influence of legendary record producer John Hammond
February 15, 2016 by Catherine Lafferty

Guinness continues 'Intolerant Champion' campaign with Foals and Rudimental

Guinness is following up its 'Intolerant Champion' ad campaign based on legendary record producer John Hammond with a series of

BrewDog parodies Guinness' famous 'tick follows tock' ad
February 11, 2016 by Matthew Chapman

BrewDog parodies 'Tick Follows Tock' Guinness ad to launch new stout

BrewDog is attacking bête noire Diageo in a low-budget campaign that makes fun of Guinness' famous 'Tick Follows Tock' advert.

Valentine's Day: Marketing rounds up some anti-Valentine's messaging
February 10, 2016 by Ben Bold

Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the

February 08, 2016 by Staff

3 great ads I had nothing to do with #29: Debs Gerrard on John West, Skittles and Guinness

Debs Gerrard, a creative director at Albion, reveals three great ads she admires but had nothing to do with.

O2 is focusing on the fans for its 6 Nations marketing activity
February 04, 2016 by Matthew Chapman

6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

This year's 6 Nations will be unlike any other as it rides the coat tails of England hosting the Rugby

Guinness: the black-and-white spot tells the story of record producer John Hammond
February 02, 2016 by Shona Ghosh

Guinness releases first 60-second Instagram video for 'Made of more' campaign

Guinness has unveiled a campaign celebrating John Hammond, the US record producer who defied racial segregation to promote black artists.

The Guinness ad featuring Gareth Thomas helped boost sales
January 28, 2016 by Matthew Chapman

Guinness gets sales boost from Rugby World Cup despite being banned

Guinness sales rose off the back of the Rugby World Cup, despite the beer being banned inside the 13 stadiums