Topic page for FMCG at Campaign UK

January 27, 2016 by Georgi Gyton

The number of brands investing in experiential marketing is set to increase on a global scale, with significant growth predicted

January 25, 2016 by Ben Bold

Reports surfaced last week that Amazon was in secret talks with grocery delivery service Ocado. Does the speculation foreshadow an

September 04, 2015 by Alex Smith

In the second of a two-part blog, Sense's Alex Smith discusses how experiential can help FMCG brands play retailers at

September 02, 2015 by James Swift

Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency.

August 12, 2015 by Alex Smith

Retailers need to make far more of the special relationship they have with their customers, says Alex Smith, planning director

August 11, 2015 by Sara Spary

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

August 07, 2015 by Sara Spary

This week the founder of Jimmy's Iced Coffee put out a rap song declaring himself the 'biggest perso-nal-it-y in the

July 16, 2015

Alex Grieve, Adrian Rossi and Nicolas Roope review ads from Lloyds Bank, Old Mout Cider, Laundrapp, Carling and Pampers.

July 07, 2015 by Omar Oakes

Dame Helen Mirren's "rejuvenated" appearance in a L'Oréal ad was not exaggerated to mislead people about the potency of moisturising

July 07, 2015 by Shona Ghosh

Online grocery shopping is booming, up by 20% in the UK during 2014, and representing a huge growth opportunity for

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