Five (more) reasons for everyone to fear Amazon
As Amazon extends its tendrils into retail, healthcare and yes, even advertising, we should all be very afraid.
Five ways voice will change your FMCG brand
With more consumers delegating shopping decisions to Alexa, here are five things FMCG marketers need to know.
My secret work weapon: Lucy Van Pelt
Fern Miller, chief strategy officer international for DigitasLBi finds the crabby character from comic strip Peanuts inspirational.
Why all strategists should join the marketing team
Turns out marketing roles are harder than strategists think, writes Fern Miller, chief marketing officer, international, DigitasLBi, who shares what's she's learned in the past five months, in the hope it improves relations between marketing folk and their strategists.
How marketers can avoid a collaboration car crash
Everyone wants to be - or at least be seen as - collaborative, but what does that mean in practice for brands and their agencies? Fern Miller shares what she has learned.
Take it to another level: what Candy Crush can teach marketers
There can be both creative and commercial rewards in revisiting an idea once it's out there, and evolving it to maintain interest, writes Fern Miller, chief strategy and insight officer, international, at DigitasLBi
Only the human touch can turn big data into customer intimacy
Ultimately, customer intimacy is not a workstream or a data project, but a fragile and personal emotional state that is earned through meaningful experiences, writes Fern Miller, chief strategy and insight officer, international at DigitasLBi.