Topic page for Coke at Campaign UK

Campaign UK topic page, a collection of Coke articles and analysis

Articles: 86 Results
Coca-Cola Zero Sugar: relaunch will be backed by £10m campaign
April 19, 2016 by Simon Gwynn

Coke Zero gets new name and new taste in £10m 'classic Coke' relaunch

Coca-Cola Great Britain (CCGB) is overhauling its product lineup by rebranding and reformulating Coke Zero to become Coca-Cola Zero Sugar.

Sugar tax: soft drinks manufacturers hit back against government levy
March 17, 2016 by Simon Gwynn

Coca-Cola, Britvic claim sugar tax 'flies in the face of evidence' on obesity

It might have been intended as a miracle cure for Britain's obesity crisis, but soft drinks brands will have needed

Facebook: new ad unit promises immersive brand experiences on mobile
February 26, 2016 by Shona Ghosh

Burberry, Coca-Cola and Gucci among first brands to test Facebook's new 'Canvas' ad unit

Luxury retailers, car brands and restaurants are among the first brands trialling Canvas, a new, fast-loading mobile ad unit from

Coca-Cola's 'Taste the feeling' campaign
February 10, 2016 by Ben Bold

Coca-Cola's expectation-beating results credited to 'quality of marketing' ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Coke Life: sugar levels reduced
January 25, 2016 by Daniel Farey-Jones

Coca-Cola cuts sugar in Coke Life amid dwindling sales

Coke Life will contain 45% less sugar than regular Coke from April, instead of 33% less sugar, as food and

Marc Bolland: has quit as M&S CEO after six years in role
January 07, 2016 by Ben Bold

Breakfast briefing: M&S CEO Bolland steps down as sales fall, Coke wades into Russia-Ukraine crisis with clumsy ad

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Coca-Cola: offers designated drivers 2-for-1 soft drinks at participating bars
December 15, 2015 by Ben Bold

Coke highlights benefits of abstention in Designated Driver campaign

More than a quarter (27%) of UK adults will suffer from at least four hangovers during the Christmas period, while

November 03, 2015 by Sara Spary

Breakfast Briefing: Porsche in emissions scandal, consumer confidence up, Coke 'heart risk'

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Chicken Tonight: time to get those arms pumping
September 25, 2015 by Daniel Farey-Jones

Now That's What I Call Marketing Vol. 1: the 14 most infuriatingly catchy ad songs

Toss out your charmingly upbeat indie car commercial tunes and your 'Songs From The John Lewis Ads' CD and join

September 04, 2015 by Sara Spary

Leon joins Jamie Oliver in slapping on 10p 'sugar tax' in restaurants

Restaurant chain Leon has announced it will slap on its own sugary drinks tax, after Jamie Oliver presented a documentary