CASE STUDIES

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How Bodyform revolutionised normality

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How Heineken and Publicis built brand success on big issues

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Why Wall's made its classic ice-creams talk

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Six key lessons from Vodafone's Voxi launch

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MEDIA
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How EE brought magic back to the network

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How bears took Heathrow on a journey

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How McDonald's busted brand-damaging myths

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Ikea and the pursuit of everyday wonder: How the retailer revived its fortunes

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Making Tesco great again

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How an AI caused a fruit-cocktail sellout for Dole

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How to reboot brand strategy for the digital age

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How Nissan used 'intelligent marketing' to top the brand table at Rio

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Case Study: how Direct Line fixed the insurance market

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