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The past and future of sports fan engagement
There have been some key trends in fan engagement in the sports world in the past year, and exciting...
Does the live experience community really need an on-site staffing standard?
As the IPM debates an industry accreditation process, experience experts give their verdict....
William Grant & Sons to combat Blue Monday with 'laughter sessions'
Low-alcohol spirit Atopia will be promoted during Dry January....
Campaign's most-read experience stories of 2019
From miniature pubs to crawling through washing machines, we have compiled the 10 most popular live ...
BrewDog embraces 'dry January' with alcohol-free festival
Event will feature talks and tasting sessions involving alcohol-free brewers....
6 standout global live experiences
The very best in experiential and live activation from around the globe....
Greene King welcomes people to lick 'beer igloo'
Brewer froze 1,000 litres of beer....
Bumble hosts Christmas party for singles
Gospel choir and drag queens will provide entertainment....
Brand Slam: Samsung vs BT
Both brands are taking technology to next level with activations featuring drones....
Schweppes transforms London black cab into miniature bar
Mixologist will be serving Christmas cocktails....
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