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August 02, 2017, by Alex Smith

The IPM's commitment to proving the effectiveness of experiential is to be applauded, but seeking a ...

June 29, 2017, by Alex Smith

Alex Smith, planning director at Sense, believes emojis and gifs are simply a way to make words a mo...

April 24, 2017, by Alex Smith

With the number crunchers letting us down on a major scale in failing to predict both Trump and Brex...

January 20, 2017, by Alex Smith

Is it time that brands got more human, asks Sense's Alex Smith....

October 21, 2016, by Alex Smith

You don't have to be a retail brand to be on the high street anymore. Alex Smith, planning director ...

August 05, 2016, by Alex Smith

There's a new and growing driving force in marketing. Pulling together recent statistics and expert ...

July 22, 2016, by Alex Smith

There have been plenty of discussions about what marketers can learn from Pokemon Go's mad success. ...

May 27, 2016, by Alex Smith

The increasing diversity and continual evolution of this growing marketing discipline makes it tough...

April 15, 2016, by Alex Smith

Thanks to Jade Goody and Jeremy Beadle, experiential can help advertising get real and closer to peo...

January 15, 2016, by Alex Smith

We've all read about mobile, VR, CSR and 360 video, but what are the really new and exciting undercu...