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Brands take the Super Bowl’s second biggest stage: social media
Brands are seizing on the Super Bowl buzz on social media platforms....
DJ Khaled hosts live concert with AC Milan and Roc Nation for COVID-19 relief
The global event anchored by huge talent took no more than nine days to organize....
The future is live: Why every brand should invest in real-time
Explosive growth of live is outpacing recorded/streaming music and projected to mature to a $28.2 bi...
Mastercard impresses with new NYC culinary experiences
If you're not a Mastercard cardholder right now, you may want to be after this....
How hubris took down the Fyre Festival
"Don't get cocky," says the event's former social media and brand creative director....
Vast majority of consumers say brand experiences build trust
Consumers in the U.S. and U.K. have also been increasing their spend on new experiences....
Playing the game: 10 tips for a successful toy brand experience
Find out what Sense NY's Kateland Turner has to say about maximizing the brand experience in the toy...
Michael C. Hall to star in Skittles' Super Bowl Broadway show
The "Dexter" star will perform the live musical in New York City on the day of the Big Game....
Grilled cheese emergency? Kraft has your back
Have no fear - the cheese brand is coming to the rescue this holiday season....
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are r...
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