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A guide to owning your sonic identity in the metaverse
Whatever the platform, audio branding remains a hugely effective way to connect with a consumer base...
The metaverse bubble is bursting. Now the real work begins
As the hype begins finally to cool off, it's time to think seriously about what Web 3.0 means for br...
Basking in the fashion spotlight: how #ParisFashionWeek delivered an enviable experience
From viral moments to actively championing conversations around inclusion, Paris Fashion Week was fi...
You can always get what you want: a guide to effective brand and music partnerships
Music retains a great emotional pull, but how can brands best use it to tune in to shifts in consume...
'With uniqueness comes memorability': A World Cup in a winter wonderland
This year's tournament might not be the great shared experience of World Cups past, but it can still...
What the Secret Cinema deal means for the future of immersive entertainment
Secret Cinema’s growth trajectory is set to be supercharged by its recent deal with New York-based T...
The rise of the #Gentleminions
An enterprising business would have tapped into this phenomenon by deploying a reactive experiential...
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Why haven't virtual experiences topped Travis Scott in Fortnite?
We are stuck referencing something that happened two years ago....
The second coming of the brand home
A reinvigorated competitive landscape is taking shape as brands invest big money into creating their...
Cannes Lions 2022 activations: Google, Meta, Spotify, Pinterest and more
Amplify's founder and global chief executive rounds up events from the key players....
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