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Consumers are hungry for live events. Here’s how brands should respond.

June 14, 2021, by Mariah Cooper

A new study from Momentum Worldwide shows people’s desire for new experiences has shifted from “soci...

LA County Museum of Art and Snap launch AR monument collection

April 13, 2021, by Sabrina Sanchez

LACMA × Snapchat: Monumental Perspectives explores the history of Los Angeles....

Brands take the Super Bowl’s second biggest stage: social media

February 04, 2021, by Sabrina Sanchez

Brands are seizing on the Super Bowl buzz on social media platforms....

Burger King uses an unlikely duo and QR codes to connect with VMA viewers

August 31, 2020, by Elaine Underwood

The King appeared alongside Lil Yachty as viewers scanned on-air QR codes for discounts....

DJ Khaled hosts live concert with AC Milan and Roc Nation for COVID-19 relief

May 03, 2020, by Oliver McAteer

The global event anchored by huge talent took no more than nine days to organize....

Why Twitter launched a candy shop in Union Square

September 11, 2019, by Yasmin Arrigo

Social media brand brought the sweetest activation to NYC as part of its 'Twitter Is' campaign...

The future is live: Why every brand should invest in real-time

September 09, 2019, by Oliver McAteer

Explosive growth of live is outpacing recorded/streaming music and projected to mature to a $28.2 bi...

Adidas throws sneaker fans into the future with immersive stunt

August 12, 2019, by Oliver McAteer

New Yorkers were treated to speakeasy experience 'Newsstand of the Future.'...

Mastercard impresses with new NYC culinary experiences

July 30, 2019, by Lindsay Stein

If you're not a Mastercard cardholder right now, you may want to be after this....

Museum of Ice Cream's mission to unite world with rainbow sprinkles

July 12, 2019, by Oliver McAteer

Yes -- the job comes with free, unlimited ice cream (and rosé)....