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The Forgotten Fans: Is it worth targeting the busy and cynical with sports activations?
Event finds that experiential agencies aren't ready to give up on busy and cynical sports fans just ...
Five of London's best steaks
Steakhouse chain Hawksmoor and all-day European brasserie The Wolseley feature in our list of the be...
Global: King unveils world's largest hammock in New York
King Digital Entertainment broke the world record for the largest hammock last week (2 September), c...
Four experiential events to watch this week
Experiential events happening this week include a one-day only pop-up pub by Tom Kerridge and the la...
Top five experiential stories of the week
Fiat's new 500 launch with Ella Eyre and Oreo's Wonderfilled campaign were among some of the most-re...
Protein signs up Stella Artois and Converse to new social media tool
Audience-led agency Protein has announced that Stella Artois and Converse are the among the first cl...
Five caterers bringing vegan food to the event world
The rise in popularity of vegan diets means that event organisers are increasingly expected to cater...
Seven of the best hotel venues to hire
From the city luxury of the Mandarin Oriental Hotel to the rolling parklands of Balbirnie House, her...
Four experiential events to watch this week
Regent Street's Fashion and Design Month and Orangina's rooftop boules club are among the experienti...
Top five experiential stories of the week
A second release of tickets to Comedy Central's FriendsFest experience, brand activations at V Festi...
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