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Christmas 2021 brand activations: Coca-Cola, Branston Pickle, American Express and more

2021 has seen a return to in-person festive activations....

Campaign's most-read experience opinion pieces of 2021

The return to IRL, making virtual exclusive and generating happiness: the five most popular Campaign...

Left to right: Cadbury's Easter, H&M digital Maisie Williams and Magnum 'pleasure sensorium'

Campaign's most-read experience news stories of 2021

From covid closures to digital endeavours: the most popular experience stories from the past year....

Gravy dripping over a black KFC gravy card

KFC partners with LadBible to host festive gravy boat party

Festive tunes by DJ Suat and KFC meal deliveries...

The metaverse will be built on creative meritocracy, not deep pockets

Platforms have traditionally been created and controlled by tech giants, but new-gen creatives are b...

Brand experience images of Gucci, Samsung, Velux and Monopoly

Five brand experience trends to look out for in 2022

As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to UK experien...

Campaign Experience Awards 2022: earlybird deadline approaching

Kenny Hyslop named as chair of the judges....

Google installs giant kaleidoscopic cracker outside offices

Activation features playful graphics, mirrors and lights....

Guinness-inspired neon lights on the outside a local pub, bearing the wording 'Good things are in our grasp'

Guinness lights up 22 pubs in Christmas push

Displays intended to highlight how pubs bring communities together....

The Lists 2021: Top 10 live experiences

The best of the industry in 2021....

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