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Warner Bros creates Justice League experience at Madame Tussauds Orlando

April 17, 2018, by James Page

Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice L...

How Ted Baker is creating deeper connections through experiences

April 13, 2018, by James Page

Ted Baker, the fashion retailer, is using a longer-term experience to connect with consumers on a "d...

Why Benefit took to the skies for extreme brow treatments

April 10, 2018, by James Page

Benefit, the cosmetics brand, aimed to create a "memorable experience that is inherent to our DNA" w...

Harper's Bazaar creates hub to celebrate women in the literary world

April 04, 2018, by James Page

Harper's Bazaar, the Hearst Magazines title, is giving readers the chance to meet acclaimed female a...

L'Occitane hits US roads with beauty truck

April 03, 2018, by James Page

L'Occitane, the beauty brand, has taken inspiration from food trucks to reach new customers as it be...

Why CALM installed suicide statues on the top of ITV Tower

March 29, 2018, by James Page

The use of non-traditional advertising has helped CALM gather more than 156,000 signatures for a pet...

Why Deliveroo created an edible billboard of burgers

March 14, 2018, by James Page

The food delivery service installed a billboard made up from 2,000 burgers to "interact with more co...

Penguin seeks place as 'megaphone' for marginalised groups

March 05, 2018, by James Page

Penguin is using a pop-up bookshop, featuring only titles written by female authors, as a "megaphone...

Unilever's Dollar Shave Club uses British sense of humour to target UK audience

January 26, 2018, by James Page

Dollar Shave Club, the Unilever-owned men's grooming subscription service, is using British humour t...

How Cadbury is using a pop-up shop to show kindness to Brits

January 26, 2018, by James Page

Cadbury is using its purple newsagent to "give generosity back to the real people of Britain"....

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