Topic page for Always at Campaign UK

International Women's Day: 10 inspiring ads celebrating women

There has been a revolution in ads about women in recent years tackling issues such as puberty, gender roles and

Emojis are sexist, says P&G in latest Always #LikeAGirl spot

P&G's celebrated #LikeAGirl campaign has turned its critical gaze on emojis, with an online spot highlighting how symbols relating to

Gender stereotyping: can brands fight sexism or merely dabble in tokenism?

Advertising has long pandered to the notion of an ideal body type or used sexist sentiment to flog products to

Always #LikeAGirl proves 'Purpose' is not a marketing buzzword but a sales driver

Alison Martin, director at Kantar Worldpanel, argues that brands including Always and Dove are successful because they tap into a

Why #LikeAGirl highlights the dangers of unconscious bias

We may like to think we are rational beings, making sound judgements and decisions, but the reality is quite different.

Sexist FA tweet 'unacceptable', says P&G's Roisin Donnelly with latest Like a Girl launch

P&G's brand director for Northern Europe, Roisin Donnelly, has called the FA's recent tweet about the England World Cup women's

Always unveils next 'Like a Girl' ad and signs up Game of Thrones star Maisie Williams

Always has unveiled the second instalment of its 'Like a Girl' campaign, signing up Game of Thrones star Maisie Williams

What the creators of Serial teach us about female empowerment

Gender equality wasn't just a theme at Cannes this year, it was centre stage, with campaigns such as Sport England

Sports sponsorship opportunities without the clutter or the scandals