Supermarkets News, Articles & Analysis

Read the latest Supermarkets News, Articles & Analysis at Campaignlive UK

Articles: 2196 Results
A still from Tesco's Eid ad
May 04, 2023 by Ben Bold

Tesco's Eid ad: juggling mass appeal and nuance

Campaign spoke to Tesco, BBH and strategists and diversity experts about whether an op ed offering up criticism of the

Aldi "Like brands" by McCann Manchester

May 03, 2023

Aldi pokes fun at Marks & Spencer in this cheeky spot starring caterpillar cakes Cuthbert and Colin.

Still from Sainsbury's Christmas ad
April 20, 2023 by Gurjit Degun

Sainsbury's reveals new ad agency

The pitch process was run in-house.

Tesco "Alia's 'worth the wait' Samosas" by Bartle Bogle Hegarty

April 14, 2023, Bartle Bogle Hegarty for Tesco

Tesco marks Eid in this 40-second spot showing a family preparing for their own celebrations.

A still from Lidl's Christmas ad, 'Story of Lidl Bear' by Accenture Song
March 16, 2023 by Ben Bold

Lidl goes shopping for retained social media agency

We Are Social has worked on the business since summer 2020.

Pictured: An Ocado delivery truck driving through London
March 08, 2023 by Coral Cripps

The Trade Desk and Ocado announce new performance partnership

Marketers will be given access to the online supermarket’s first-party data.

Asda "Romaine calm" by Havas London

February 27, 2023

A tactical print ad plays on the UK's food shortages and tells readers to "Romaine calm".

Asda print ad
February 27, 2023 by Imogen Watson

'Romaine calm': Asda reassures consumers over empty supermarket shelves

It took Havas London 48 hours to turn the ad around, in response to Asda's food shortages.

Sainsbury's store signage and various ad stills
February 08, 2023 by Gurjit Degun

Sainsbury's reviews creative account

Agency won the account in 2016.

A collage of John Lewis' Christmas ads and a store exterior shot
February 08, 2023 by Gideon Spanier and Ben Bold

John Lewis Partnership reviews creative, Adam & Eve/DDB walks away

End of 14-year relationship.