Retail brands News, Articles & Analysis

Read the latest Retail brands News, Articles & Analysis at Campaignlive UK

Articles: 35214 Results
A still from Tesco's Eid ad
May 04, 2023 by Ben Bold

Tesco's Eid ad: juggling mass appeal and nuance

Campaign spoke to Tesco, BBH and strategists and diversity experts about whether an op ed offering up criticism of the

Aldi "Like brands" by McCann Manchester

May 03, 2023

Aldi pokes fun at Marks & Spencer in this cheeky spot starring caterpillar cakes Cuthbert and Colin.

Paddy Power ad with Glenn Hoddle holding photo frame
April 27, 2023 by Jamie Rossouw

EMEA new-biz spotlight: UK leads pack as Flutter and Allwyn pick agencies

Independent shops also score big with wins including Estée Lauder.

A picture of a living room filled with toxin-gobbling houseplants for ecommerce site Plant Drop
April 26, 2023 by Ben Bold

McCann and Plant Drop promote toxin-busting qualities of houseplants

Agency and client urging third-party retailers to take up free-to-use labelling scheme.

Plant Drop "Smart plants" by McCann London and McCann Health London

April 26, 2023

The benefits of having plants around the house stretch further than making the place look good.

Pets at Home "We're all for pets" by The & Partnership

April 25, 2023

Pets at Home launches a revamped brand positioning that spotlights all elements of its business from grooming to veterinary services.

Still from Sainsbury's Christmas ad
April 20, 2023 by Gurjit Degun

Sainsbury's reveals new ad agency

The pitch process was run in-house.

Virtual football players in EA Sports FC
April 20, 2023 by Imogen Watson

Campaign Podcast: EA Sports FC branding | Ben da Costa exit | Latest ads reviewed

Now's outgoing chief creative officer, Ben da Costa, joins Trevor Robinson, executive creative director at Quiet Storm, to discuss recent

An illustration of a man pushing a shopping trolley filled with groceries up a zigzagging upwards arrow
April 19, 2023 by Ben Bold

IPA Bellwether: Q1 adspend outperforms so-called 'golden quarter'

Sales promotion biggest beneficiary of cost-of-living crisis as brands and retailers push pricing messages.

A colour photo of Ali Jones, who is joining retailer Matalan
April 18, 2023 by Ben Bold

Matalan appoints former Co-op marketing chief

Jones reports to Matalan CEO Jo Whitfield.