Television brands News, Articles & Analysis

Read the latest Television brands News, Articles & Analysis at Campaignlive UK

Articles: 32771 Results
A dog sitting on a couch
May 04, 2023 by Jamie Rossouw

North America new-biz spotlight: US billings soar as Samsung and others change hands

Independent shops scoop up 40% of briefs.

Eurovision Song Contest viewing party
April 26, 2023 by Imogen Watson

Punchy BBC film hypes up fans for Eurovision 2023 coverage

The campaign explores the quirky ways the UK public prepares for the Eurovision Song Contest.

An OOH billboard shows sunset as sun sets on Ramadan
April 24, 2023 by Imogen Watson

ITV marks final Ramadan sunset ahead of Eid

Created by Uncommon Creative Studio, the sunset-themed campaign went live as the sun set on Ramadan.

Image showing a Netflix remote control button
April 20, 2023 by Coral Cripps

Netflix subscriber satisfaction falls by 9% as other services post growth

Subscribers are looking to save money amid a post-Christmas 'subscription cull'.

Someone holds a TV controller and points it at their TV
April 20, 2023 by Ben Bold

Ofcom proposal to allow PSBs to carry more ads ‘lacks evidence’

Ofcom’s own research findings appear to fly in the face of its own proposals.

Four emojis sit at the judges' desk of Britain's Got Talent
April 18, 2023 by Shauna Lewis

Sky Mobile sponsors Britain’s Got Talent as viewing figures decline

Audience figures for Saturday’s premiere peaked at 6.2 million.

The ITVX logo
April 17, 2023 by Ben Bold

ITVX hits one billion streams just four months after going live

ITV has attracted some 400 new digital advertisers in the past year via Planet V

The new Max logo on a blue brackground
April 14, 2023 by Paul Stollery

The HBO Max rebrand is not as dumb as you think

HBO Max's rebrand isn't a misstep, it's learning from Netflix's mistakes.

The All 4 streaming platform
April 13, 2023 by Arvind Hickman

Channel 4's retail media targeting fuels 29% sales boost

Six brands have trialled the effectiveness of targeting on All 4 by matching viewers with Nectar loyalty card data.

The woman in the ITV confronts an online troll
April 06, 2023 by Imogen Watson

ITV confronts online trolling passed off as ‘banter’

Unsuspecting social media users come face-to-face with those receiving their hurtful comments, in ITV's “Would you say it?” campaign.