Soft drinks News, Articles & Analysis

Read the latest Soft drinks News, Articles & Analysis at Campaignlive UK

Articles: 12480 Results
Campaign: Leo Burnett winning Creative Agency of the Year
March 23, 2023 by Imogen Watson

Campaign Podcast: Agency of the Year | Female Frontiers | Latest ads reviewed

Female Frontiers CEO of the year, Digital Cinema Media’s Karen Stacey, and Charlie Rudd, chief executive of Leo Burnett, Campaign’s

Pepsi's “PopFizzAh” creative which shows a blue Pepsi can in front of bold words 'Fizz'.
March 02, 2023 by Arvind Hickman

PepsiCo adds OOH agency to its roster

Talon Outdoor has won a brief as its out of home partner.

Snapshot from the Direct Line Group ad featuring transformer
January 31, 2023 by Jamie Rossouw

Europe new-biz spotlight: UK billings soar as Direct Line and Subway jump ship

Europe records 70% annual increase in billings in November.

Image of Ian Ellington
January 19, 2023 by Ian Ellington

How will consumers choose brands this year?

PepsiCo Europe's chief marketing officer outlines three crucial elements for brands to consider over the coming 12 months.

Coca-Cola "Christmas always finds its way" by OpenX

December 08, 2022, Grey for Coca-Cola

A series of three short films released on Prime Video make up Coca-Cola's festive offering.

Still from Coca-Cola series
December 08, 2022 by Gurjit Degun

Coca-Cola creates a series of festive films for its Christmas campaign

The work is available on Prime Video.

Illustration of Coca-Cola's Christmas corner
November 25, 2022 by Ida Axling

Coca-Cola teams up with Table Manners podcast duo for crafty Christmas experience

One-day event takes place on 1 December.

A screenshot from ITV's World Cup ad campaign
November 01, 2022 by Imogen Watson

World Cup 2022 round-up: Subway, Melanoma UK, KFC, FareShare, The Athletic and more

France and Argentina set to go head-to-head in the final on 18 December.

The Lucozade Alert salon
October 06, 2022 by Ida Axling

Lucozade Alert salon goes on tour to get students to 'look sharp'

The experience was developed in partnership with Hyphen.

A single-use bottle of Coca-Cola stranded on a beach
October 04, 2022 by Imogen Watson

Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism

Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became