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FMCG News, Articles & Analysis
Read the latest FMCG News, Articles & Analysis at Campaignlive UK
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North America new-biz spotlight: US billings soar as Samsung and others change hands
Independent shops scoop up 40% of briefs.
Scholl hires media agency to attract younger audience
Footcare brand believes there is an opportunity for growth among younger consumers.
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EMEA new-biz spotlight: UK leads pack as Flutter and Allwyn pick agencies
Independent shops also score big with wins including Estée Lauder.
Campaign Podcast: EA Sports FC branding | Ben da Costa exit | Latest ads reviewed
Now's outgoing chief creative officer, Ben da Costa, joins Trevor Robinson, executive creative director at Quiet Storm, to discuss recent
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Global new-biz round-up: L'Oréal and Comcast among accounts worth more than $1bn
Creative billings climb by 59%.
IPA Bellwether: Q1 adspend outperforms so-called 'golden quarter'
Sales promotion biggest beneficiary of cost-of-living crisis as brands and retailers push pricing messages.
Channel 4's retail media targeting fuels 29% sales boost
Six brands have trialled the effectiveness of targeting on All 4 by matching viewers with Nectar loyalty card data.
Nurofen packaging reflects everyday dismissals women in pain receive
The campaign marks the second stage of the painkiller brand’s 'See my pain' initiative.
Tena offers ‘unseen’ look at family carers
Work has been created by Abbott Mead Vickers BBDO.
Pitch Update: EasyJet, Weetabix, Brompton, Danone, Skoda, Beauty Pie and more
Campaign rounds up the latest pitch news.
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