In “Trailblazing Mail”, a series we’re running in partnership with Royal MailMarketreach, we want to highlight some of the most interesting, creative, innovative or effective mail campaigns around.
If you’ve seen one you think is worthy, let us know (suzanne.bidlake@haymarket.com) or if you’ve created one, enter here.
We’ve already featured Subway and Cunard and now we’re on the scout for the next campaign we think is a piece of “Trailblazing Mail”.
We’re not just looking for beautifully crafted work or earth-shattering results (though please do send us those). We’re also interested in broader criteria.
Perhaps your campaign is an example of brilliant personalisation, targeting, storytelling, integration with digital or breaking the mould in your sector. Perhaps you’re using mail for the first time or for a new purpose that has proved successful - or surprising.
We believe mail is having a moment, whether it’s direct mail, partially-addressed mail or door drops. A well-crafted, well-planned and well-targeted piece of tangible mail, to be held in the hand and read, quite possibly at leisure, now has the allure of some welcome me-time, away from online clatter and eyeball-straining screens.
So surprise and delight us. And good luck!
