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Candid in Cannes: Innovation in cross-platform measurement

Hear from brands such as Fox, NBC and more on why it’s such an exciting time for marketers with products now available that allow for cross-platform measurement

The problem with current TV measurement systems is that they were designed for a world where TV was viewed on an exclusively linear basis and it’s been tough to combine linear and streaming into a single easy to use metric. Until now, that is.

In this video, produced in partnership with Innovid, experts discuss how the latest innovation in cross-platform measurement is giving marketers the ability to reach and measure audiences across every screen.

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