Strategy News, Articles & Analysis

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Articles: 210 Results
Image of Elliott Millard

In a divided industry, a shared understanding has never been more needed

Why clients are increasingly looking for a bit of simplicity.

Picture of Danni Mohammed

Survive or thrive? Why ‘meaningful growth’ is your next disruptive move

Embracing all stakeholder value is the key to business success.

A still from Tesco's Eid ad

Tesco's Eid ad: juggling mass appeal and nuance

Campaign spoke to Tesco, BBH and strategists and diversity experts about whether an op ed offering up criticism of the

Image of Charles Vallance

Makes you think: why some brands want to be a choice simplifier

We have thousands of thoughts every day. No wonder we look for mental shortcuts.

Image of Lucy Jameson

Anger isn’t trapped wind, it can be a crucial driver for powerful work

It serves a clear purpose and has always been key to progress.

From top left, clockwise: Emma Withington, Dino Myers-Lamptey, David Bratt, Ravinder Panesar and Lewis Shaw

MG OMD appoints Dino Myers-Lamptey to leadership team

Dino Myers-Lamptey has been hired to lead an advisory board that will provide 'external stimulus' to the agency's leadership team.

On the left, a Labour ad that implies Rishi Sunak is soft on child sex abusers and, right, a lady presents as part of a pitch

Campaign podcast: Pitching in the current climate | Will Labour's attack ads work?

What are clients looking for from agency partners during an economic downturn and has the Pitch Positive Pledge made a

Image of Sandie Dilger

Edging your way around the chaos

TBWA\London’s Backslash Edges have been designed to help navigate users through the current cultural pile-up.

Elliot Millard

Great media planning and strategy is as much art as science

We need to embrace the value media agencies deliver for clients rather than reinventing ourselves as a tech business.

Lucy Barbor

PHD's strategy chief steps down

Lucy Barbor is the second high-profile strategy lead of a media agency to step down in the past month.