Wunderman Thompson News, Articles & Analysis

A brand fit for a king?

Is the royal family really little more than our mandatory national mascot?

KitKat campaign leaves people to fill in the blanks

The out-of-home ads carry only two words, 'Have a...', and are testament to KitKat’s enduring strapline.

I Made This: The book I know would have inspired me as a child amputee

Writing a children's book about bionics and medical engineering was an opportunity not to be missed for the author, a

Group M powers 2.9% organic growth at WPP

Holding group says it remains on track for 3-5% growth over 2023.

Why a single customer view is central to subscription success

Streaming services are on a bumpy road as they navigate the cost-of-living crisis.

2022 new-biz review: Which agencies gained the most new clients?

School Reports 2023: Wunderman Thompson

'Doing it wrong': Thoughts from an older gamer

Brands still tend to lean into the stereotype that gamers are adult-children living with their parents. However, figures show that

British Heart Foundation appoints CRM agency

The appointment follows the charity merging its fundraising, marketing and communications teams.

Private View: Barclaycard, Jordan Brand, Asda, Nando's, HSBC, Paddy Power and more

Creatives critique the latest work.