TV Advertising News, Articles & Analysis

Read the latest TV Advertising News, Articles & Analysis at Campaignlive UK

Articles: 10320 Results
A still from Tesco's Eid ad
May 04, 2023 by Ben Bold

Tesco's Eid ad: juggling mass appeal and nuance

Campaign spoke to Tesco, BBH and strategists and diversity experts about whether an op ed offering up criticism of the

Still from Marmite ad
April 20, 2023 by Gurjit Degun

Marmite finds out whether unborn babies are lovers or haters

The work has been created by Adam & Eve/DDB.

Lisa Snowdon
April 18, 2023 by Will Green

ITV's This Morning and Vinted partner on new fashion segment

Partnership aims to promote circular economy.

The All 4 streaming platform
April 13, 2023 by Arvind Hickman

Channel 4's retail media targeting fuels 29% sales boost

Six brands have trialled the effectiveness of targeting on All 4 by matching viewers with Nectar loyalty card data.

Still from Tesco Mobile ad
April 06, 2023 by Gurjit Degun

Tesco Mobile's trolley becomes man's best friend

The campaign has been created by BBH.

Unilever's deodorant brand Sure is trialling ITV Matchmaker
April 06, 2023 by Arvind Hickman

Unilever, Heineken and PepsiCo join ITV’s retail media trial

More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.

TV presenters Emma Winder and Jorgie Porter
April 04, 2023 by Arvind Hickman

Vinted agrees Channel 4's ‘biggest' multi-platform deal

The secondhand fashion marketplace is sponsoring Hollyoaks and a short-form digital series.

Still from Camden Town Brewery ad
April 03, 2023 by Gurjit Degun

Camden Town Brewery launches biggest ad campaign to date with Jammer

Brand is promoting lesser-known beers – Camden Pale Ale and Camden IPA – alongside its Hells Lager.

Channel 4 aims to improve the advertising and viewer experience of its streaming platform
March 29, 2023 by Arvind Hickman

Channel 4 to trial reduced ad loads and new formats on streaming platform

More than 30 brands have signed up to the experiment, including Lloyds Banking Group, Boots, John Lewis and Toyota.

The winners will be announced at a special event on 27 April
March 23, 2023 by Will Green

Revealed: Campaign Best Places to Work 2023

The 100 most desirable workplaces in adland.